Creative Commission with Andrew Footit

Andrew Footit is a self-taught South African graphic designer based in London with a focus in experimental typography, type design and identity design.

His use of a vivid colour palette, makes his art hard to miss. Not only is he a talented illustrative typographer, he also creates bespoke typefaces for his type foundry Arkitype where he licenses fonts to a host of international brands.

We caught up with Andrew to chat about his practice and his exclusive print for Pith® creative commission.

Pith: How would you describe what you do? 

Andrew: Experimental with purpose, colourful and fresh.

P: How does your creative process begin?

A: My process always starts with some research, I like to see what is out there and try and avoid repeating what has been done. I usually then move on to very rough sketches to help me with composition and then straight into experimenting digitally.

P: Has this changed since you started out? Your style is very recognisable, has it always been that way or has it evolved? 

I think over the past two years I have really decided to work in a way that makes me happy with the work (as well as clients of course), previously I feel like I was trying to create more of a slick minimal style which I did enjoy but I always wanted a little more creativity and colour which has now evolved into the work I have been creating over the past two years.

P: What’s been your favourite project to work on, from the past year, and why?

A: Really difficult, I love all the clients I have worked with and each project has been different to the other so I can’t really choose one over the other.

P: Do you prefer to work to a brief or personal project? 

A: A mix of both. I would not get the client briefs I get if I was not creating new personal work. Most of the work I have done fore clients has been due to clients seeing my personal work. As a creative you have to be doing personal work it is so important I feel.

P: What's your favourite tool or technique at the moment?

A: I am working almost equally in Vector and 3D platforms so it is very much a mix of tools and techniques.

P: We love the print you have created for Pith Creative Commission, can you tell us a little bit about the piece and what inspired it?


A: I am so happy to have collaborated with Pith on this. The piece I created is a newish technique I have been experimenting in 3D. A more graphic looking material, Colours work in different ways triggered by the light source. The phrase “So far so good” is a phrase that is one with two meanings for me personally, one being satisfied with where you are in life and the other meaning there is still room for more, more growth, more opportunities and more of whatever it is you are striving for.


P: What’s next for you, do you have some exciting projects in the pipeline?

A: I am always pushing myself to create new things within the style I am currently working. I am exploring the world of NFT art and have been working on some projects in that space. I am enjoying the newness of the NFT space and the potential it has to offer in terms of digital art.

P: It’s been great working with you Andrew, we absolutely love the print you have created for Creative Commission.


Andrew’s print is now live in the Pith Print Shop.

To learn more about Andrew and his practice head over to: www.andrewfootit.com or follow him on Instagram

All sales of our Creative Collaboration prints are shared equally with the artist, Pith’s share is used for printing, marketing and future community projects. Read more about our Creative Commission projects and how you can get involved.

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